ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KATHMANDU
| dc.contributor.advisor | Sita Dhital | |
| dc.contributor.author | Mallika Joshi | |
| dc.date.accessioned | 2025-02-05T09:01:07Z | |
| dc.date.available | 2025-02-05T09:01:07Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The purpose of the study was to identify the effect of entrepreneurial orientation on business performance of Small and Medium Enterprises. The descriptive and causal comparative research design has applied in this research. The descriptive and causal comparative research design has applied in this research. The study has based on statistical test such as correlation, regression analysis etc. Considering the purpose and requirements of this research, the Descriptive and Causal comparative research design has employed. The population of the study involved entrepreneurs from Kathmandu Metropolitan city in Bagmati Province, Nepal. Convenience sampling, a nonprobability sampling method, was implemented as the only online medium used for data collection. Similarly, out of 425 questionnaires issued, 410 sample responses were successfully collected. In conclusion, the analysis highlights the importance of Autonomy, Risk Taking, Networking, and Innovation as key factors influencing the performance of small and medium-sized enterprises. These findings emphasize the need for entrepreneurs to foster an environment that encourages entrepreneurial autonomy, embraces risk-taking opportunities, establishes strong networking connections, and promotes innovation in order to enhance the performance of their businesses. The results indicate that Autonomy, Risk Taking, Networking, and Innovation play crucial roles in driving Small and Medium Enterprises Business performance. Entrepreneurs and small business owners should strive to create an environment that promotes these factors to enhance their business outcomes. However, the role of Pro-activeness requires further examination to ascertain its significance in the context of Small and Medium Enterprises Business performance. These findings emphasize the need for entrepreneurs to foster an environment that encourages entrepreneurial autonomy, embraces risk-taking opportunities, establishes strong networking connections, and promotes innovation in order to enhance the performance of their businesses. Key words: Autonomy, Business performance of Small and Medium Enterprises, Innovation, Networking, Pro-activeness, Risk-taking | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14540/23962 | |
| dc.language.iso | en_US | |
| dc.publisher | Shanker Dev Campus | |
| dc.title | ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KATHMANDU | |
| dc.type | Thesis | |
| local.academic.level | Masters | |
| local.affiliatedinstitute.title | Shanker Dev Campus | |
| local.institute.title | Faculty of Management |