EFFECT OF FINANCIAL BEHAVIOR AND KNOWLEDGE ON INVESTOR’S INTENTION TOWARDS STOCK MARKET PARTICIPATION: THE MEDIATING ROLE OF FINANCIAL ATTITUDES
Date
2024
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Publisher
Shanker Dev Campus
Abstract
Despite the promising nature of financial behavior and knowledge, as well as how it
affects students' mindsets and intentions to run or become investors in the future, there
has been little research to our knowledge on the effect of financial education on
student’s’ intention. The purpose of this study was to look at the factors that influence
investor’s intention among management students at Shanker Dev Campus at the
Bachelor and Master's levels. In the study, two variables are used as antecedents:
financial behavior and financial knowledge. The consequential variable in this case is
investor’s intention. The mediating variable is financial attitudes, while the
moderating variable is gender. This study employs the planned behavior theory as
well as the social cognitive theory. Data is collected using a structured questionnaire
distributed to 420 students, with 384 management students being the sample size. The
convenience sampling approach is used for data collection. The study utilised
descriptive, relational, and informal research designs. The findings demonstrated that
financial behavior and knowledge had a positive and significant effect on investor’s
intention. The report advises that the institution improve the curriculum of financial
and investment courses by hiring practitioners as lecturers and performing fieldwork
that includes more compositions than theories in the classroom. Second, the
institution assists students in developing new goods by facilitating a variety of support
activities, including company capital and financial matters.