EFFECT OF FINANCIAL BEHAVIOR AND KNOWLEDGE ON INVESTOR’S INTENTION TOWARDS STOCK MARKET PARTICIPATION: THE MEDIATING ROLE OF FINANCIAL ATTITUDES

Abstract

Despite the promising nature of financial behavior and knowledge, as well as how it affects students' mindsets and intentions to run or become investors in the future, there has been little research to our knowledge on the effect of financial education on student’s’ intention. The purpose of this study was to look at the factors that influence investor’s intention among management students at Shanker Dev Campus at the Bachelor and Master's levels. In the study, two variables are used as antecedents: financial behavior and financial knowledge. The consequential variable in this case is investor’s intention. The mediating variable is financial attitudes, while the moderating variable is gender. This study employs the planned behavior theory as well as the social cognitive theory. Data is collected using a structured questionnaire distributed to 420 students, with 384 management students being the sample size. The convenience sampling approach is used for data collection. The study utilised descriptive, relational, and informal research designs. The findings demonstrated that financial behavior and knowledge had a positive and significant effect on investor’s intention. The report advises that the institution improve the curriculum of financial and investment courses by hiring practitioners as lecturers and performing fieldwork that includes more compositions than theories in the classroom. Second, the institution assists students in developing new goods by facilitating a variety of support activities, including company capital and financial matters.