IMPACT OF LEADERSHIP STYLE ON JOB SATISFACTION OF SALES REPRESENTATIVES IN PHARMACEUTICALS COMPANY OF NEPAL
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Shanker Dev Campus
Abstract
This research investigates the influence of leadership support on employee satisfaction
within the pharmaceutical company sector, employing a descriptive and analytical
research methodology. The study relies entirely on primary data collected through a
questionnaire survey. A total of 200 questionnaires were distributed to employees in
pharmaceutical company, of which 167 were returned, and 153 were deemed suitable for
analysis due to incomplete responses. The data used to analysis include descriptive
statistical methods, percentages, means, standard deviations, and correlations. The
primary objectives of the study were to assess the current demographic representation in
pharmaceutical, evaluate the effect of leadership style on employee satisfaction, and
appraise the leadership style within the organization. The conclusion indicates that
leadership style is a important component of human resource management. The results
demonstrate a significant relationship between leadership style and sales representative
satisfaction within the organization. Responses to various statements reveal that a
majority of respondents, mostly Nepalese pharmaceutical company seems to practice
democratic leadership. During analysis only democratic leadership score above 3,
autocratic and liassez-faire are below 2 score. Based on data, average mean of democratic
leadership is 3.64, autocratic leadership is 2.86 and liassez-faire leadership is 2.96. ,
Positive relation been obtained between leadership style and job satisfaction during
correlation analysis.