IMPACT OF LEADERSHIP STYLE ON JOB SATISFACTION OF SALES REPRESENTATIVES IN PHARMACEUTICALS COMPANY OF NEPAL

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dc.contributor.advisorAsso. Prof. Suman Kamal Parajuli
dc.contributor.authorNisha Ghimire
dc.date.accessioned2025-04-21T03:08:58Z
dc.date.available2025-04-21T03:08:58Z
dc.date.issued2024
dc.description.abstractThis research investigates the influence of leadership support on employee satisfaction within the pharmaceutical company sector, employing a descriptive and analytical research methodology. The study relies entirely on primary data collected through a questionnaire survey. A total of 200 questionnaires were distributed to employees in pharmaceutical company, of which 167 were returned, and 153 were deemed suitable for analysis due to incomplete responses. The data used to analysis include descriptive statistical methods, percentages, means, standard deviations, and correlations. The primary objectives of the study were to assess the current demographic representation in pharmaceutical, evaluate the effect of leadership style on employee satisfaction, and appraise the leadership style within the organization. The conclusion indicates that leadership style is a important component of human resource management. The results demonstrate a significant relationship between leadership style and sales representative satisfaction within the organization. Responses to various statements reveal that a majority of respondents, mostly Nepalese pharmaceutical company seems to practice democratic leadership. During analysis only democratic leadership score above 3, autocratic and liassez-faire are below 2 score. Based on data, average mean of democratic leadership is 3.64, autocratic leadership is 2.86 and liassez-faire leadership is 2.96. , Positive relation been obtained between leadership style and job satisfaction during correlation analysis.
dc.identifier.urihttps://hdl.handle.net/20.500.14540/24823
dc.language.isoen_US
dc.publisherShanker Dev Campus
dc.titleIMPACT OF LEADERSHIP STYLE ON JOB SATISFACTION OF SALES REPRESENTATIVES IN PHARMACEUTICALS COMPANY OF NEPAL
dc.typeThesis
local.academic.levelMasters
local.affiliatedinstitute.titleShanker Dev Campus
local.institute.titleFaculty of Management
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