BRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION TOWARDS APPAREL BRAND
Date
2023-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Sustainability has become an essential component of a brand's image and reputation in recent times, instead of being merely a passing trend. The concept of sustainability gained significant attention during the modern environmental movement, which criticized the unsustainable nature of present-day societies, where the way resources are utilized, economic growth, and consumption patterns pose a threat to the health of
ecosystems and the welfare of future generations (Meadowcroft, 2023).
Description
The Nepalese apparel industry is rapidly growing industry. However, the industry also has a significant impact on the environment due to its contribution on pollution and depletion of natural resources. As consumers become more environmentally conscious, there is an increasing demand for sustainability. The study's objective is to examine the impact brand sustainability has on the purchase intention of consumers.
Keywords
BRAND SUSTAINABILITY TOWARDS APPAREL BRAND, PURCHASE INTENTION TOWARDS APPAREL BRAND