BRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION TOWARDS APPAREL BRAND

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dc.contributor.authorANGBO, NUMA
dc.date.accessioned2023-11-05T09:20:44Z
dc.date.available2023-11-05T09:20:44Z
dc.date.issued2023-04
dc.descriptionThe Nepalese apparel industry is rapidly growing industry. However, the industry also has a significant impact on the environment due to its contribution on pollution and depletion of natural resources. As consumers become more environmentally conscious, there is an increasing demand for sustainability. The study's objective is to examine the impact brand sustainability has on the purchase intention of consumers.en_US
dc.description.abstractSustainability has become an essential component of a brand's image and reputation in recent times, instead of being merely a passing trend. The concept of sustainability gained significant attention during the modern environmental movement, which criticized the unsustainable nature of present-day societies, where the way resources are utilized, economic growth, and consumption patterns pose a threat to the health of ecosystems and the welfare of future generations (Meadowcroft, 2023).en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/20475
dc.language.isoenen_US
dc.subjectBRAND SUSTAINABILITY TOWARDS APPAREL BRANDen_US
dc.subjectPURCHASE INTENTION TOWARDS APPAREL BRANDen_US
dc.titleBRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION TOWARDS APPAREL BRANDen_US
dc.title.alternativeBRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTIONen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US
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