A Study On Role of Contextual Factors in Influencing the Continuous Usage Intention of Mobile Payment Services in Kathmandu Valley using TCT Framework
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I.O.E. Pulchowk Campus
Abstract
The main objective of this research study is to investigate the role of contextual factors
like price benefit, trust, facilitating conditions and government regulations in influencing
the continuous usage intention of Mobile Payment Services in Kathmandu Valley
using Technology Continuance Theory (TCT) framework. Unlike previous studies that
focused on adoption intention, this research study provides theoretical insights on the role
played by contextual factors in influencing the continuation intention of Mobile Payment
Services. A deductive research approach has been used, which is associated with developing
a hypothesis, and coming up with a research design aimed at testing the hypothesis.
Descriptive (cross-sectional) as well as exploratory research has been conducted for the
fulfillment of the research objectives. Non-probability sampling approach i.e. purposive
sampling was used, and participants who demonstrated previous experience with Mobile
Payment Services were selected via an online survey using Google Forms. A total of
507 responses were obtained which was analyzed using Partial Least Square - Structural
Equation Modelling (PLS-SEM) using Smart-PLS 4. The results thus obtained shows
confirmation have a significant relationship with perceived usefulness and satisfaction.
Similarly, the relationship of perceived usefulness with satisfaction, intention to continue,
and attitude is observed to be significant. Perceived ease of use is found to significantly
impact the perceived usefulness and attitude. In addition, attitude and trust demonstrates
a significant relationship with intention to continue.
Description
Mobile Payment Services (MPS) can be considered as those services that allow people
to make payments for goods and services as well as transfer funds to various other members
via portable devices like mobile phones (Franque et al., 2021). Globally, it has been
observed that the rate of internet penetration, as well as people’s accessibility to smartphones
has risen to prominence and is continuing to grow.