A Study On Role of Contextual Factors in Influencing the Continuous Usage Intention of Mobile Payment Services in Kathmandu Valley using TCT Framework

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dc.contributor.authorDevkota, Subha
dc.date.accessioned2023-07-04T07:02:50Z
dc.date.available2023-07-04T07:02:50Z
dc.date.issued2022-09
dc.descriptionMobile Payment Services (MPS) can be considered as those services that allow people to make payments for goods and services as well as transfer funds to various other members via portable devices like mobile phones (Franque et al., 2021). Globally, it has been observed that the rate of internet penetration, as well as people’s accessibility to smartphones has risen to prominence and is continuing to grow.en_US
dc.description.abstractThe main objective of this research study is to investigate the role of contextual factors like price benefit, trust, facilitating conditions and government regulations in influencing the continuous usage intention of Mobile Payment Services in Kathmandu Valley using Technology Continuance Theory (TCT) framework. Unlike previous studies that focused on adoption intention, this research study provides theoretical insights on the role played by contextual factors in influencing the continuation intention of Mobile Payment Services. A deductive research approach has been used, which is associated with developing a hypothesis, and coming up with a research design aimed at testing the hypothesis. Descriptive (cross-sectional) as well as exploratory research has been conducted for the fulfillment of the research objectives. Non-probability sampling approach i.e. purposive sampling was used, and participants who demonstrated previous experience with Mobile Payment Services were selected via an online survey using Google Forms. A total of 507 responses were obtained which was analyzed using Partial Least Square - Structural Equation Modelling (PLS-SEM) using Smart-PLS 4. The results thus obtained shows confirmation have a significant relationship with perceived usefulness and satisfaction. Similarly, the relationship of perceived usefulness with satisfaction, intention to continue, and attitude is observed to be significant. Perceived ease of use is found to significantly impact the perceived usefulness and attitude. In addition, attitude and trust demonstrates a significant relationship with intention to continue.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/18406
dc.language.isoenen_US
dc.publisherI.O.E. Pulchowk Campusen_US
dc.subjectServicesen_US
dc.subjectPaymenten_US
dc.subjectCognitive Modelen_US
dc.titleA Study On Role of Contextual Factors in Influencing the Continuous Usage Intention of Mobile Payment Services in Kathmandu Valley using TCT Frameworken_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.affiliatedinstitute.titlePulchowk Campusen_US
local.institute.titleInstitute of Engineeringen_US
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