USER-GENERATED CONTENTS (UGC) AND FOREIGN TOURISTS` DECISION TO VISIT NEPAL
Date
2023-04
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Abstract
Due to lack of research in this field, its importance is not known among the Nepalese tourism marketers. The old and traditional marketing tool are not enough to promote Nepal as one of the best tourism destinations in the world. Hence, the specific purpose of this study is to ascertain the extent to which Perceived Trust and Attitude towards UGC impact foreign tourists` decision to visit Nepal.
Description
Foreign tourists` decision to visit a destination is influenced by various factors such as destination image, pull and push factors, and marketing tools used to promote the tourism destination. One of such marketing tools is User-Generated Contents (UGC) which is used by many foreign countries in promoting their tourism industry. In the context of Nepal, it is new and strong marketing tool which can be utilized to uplift the Nepalese tourism industry to its potential. This study aims to assess the impact of User-Generated Contents (UGC) on
decision making process of foreign tourists to visit Nepal.
Keywords
TRUST TOWARDS UGC ON FOREIGN TOURISTS` DECISION, ATTITUDE TOWARDS UGC ON FOREIGN TOURISTS` DECISION