USER-GENERATED CONTENTS (UGC) AND FOREIGN TOURISTS` DECISION TO VISIT NEPAL

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dc.contributor.authorCHAUDHARY THARU, BIPLOV
dc.date.accessioned2023-11-05T08:08:11Z
dc.date.available2023-11-05T08:08:11Z
dc.date.issued2023-04
dc.descriptionForeign tourists` decision to visit a destination is influenced by various factors such as destination image, pull and push factors, and marketing tools used to promote the tourism destination. One of such marketing tools is User-Generated Contents (UGC) which is used by many foreign countries in promoting their tourism industry. In the context of Nepal, it is new and strong marketing tool which can be utilized to uplift the Nepalese tourism industry to its potential. This study aims to assess the impact of User-Generated Contents (UGC) on decision making process of foreign tourists to visit Nepal.en_US
dc.description.abstractDue to lack of research in this field, its importance is not known among the Nepalese tourism marketers. The old and traditional marketing tool are not enough to promote Nepal as one of the best tourism destinations in the world. Hence, the specific purpose of this study is to ascertain the extent to which Perceived Trust and Attitude towards UGC impact foreign tourists` decision to visit Nepal.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/20467
dc.language.isoenen_US
dc.subjectTRUST TOWARDS UGC ON FOREIGN TOURISTS` DECISIONen_US
dc.subjectATTITUDE TOWARDS UGC ON FOREIGN TOURISTS` DECISIONen_US
dc.titleUSER-GENERATED CONTENTS (UGC) AND FOREIGN TOURISTS` DECISION TO VISIT NEPALen_US
dc.title.alternativeIMPACT OF PERCEIVED TRUST AND ATTITUDE TOWARDS UGC ON FOREIGN TOURISTS` DECISIONen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US
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