Language Used in Advertisements
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Faculty of Education
Abstract
This research is anattemptto analyze and describe the language used inadvertisements. This research is descriptive in nature which is based ononly the secondary sources of data. The data for the study werejudgmentally collected from the newspapers published in Nepal. The totalsample populations of the study consisted of hundred texts. The requireddata was collected using observation as the data collection tool. Thedescriptivestatistical tools were used to analyze the data.This studyfound that rhetoricaland figurative language wasmaximally used tomake the advertisement persuasive. In the case of tense, the non-pasttense was more frequently used than the past tense. In the same way,passive voice was maximally used thanactive voice.
The whole thesis is divided into five chapters. Chapter one deals with thebackground of the study, statement of the problem, rational of the study,objectives of the study, significance, delimitations and operationaldefinition of key terms. Second chapter deals with the review of therelated literature and conceptual framework. Chapter three includes thevital elements of the research study, i.e. methodology which was adoptedto conduct the whole study. It contains the design of the study,sources ofthe data, sample size, tools for data collection, data collection procedureand of analysis and interpretationof the data. The resultshavebeendiscussed in chapter four and in the last chapter the whole study has beensummarized and concluded along with the implications.