PERCEIVED SUSTAINABILITY KNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISM
Date
2023-04
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Abstract
The decision on whether to purchase a product or service is impacted by whether the attributes of a commodity or service fit into the consumer’s knowledge of what is sustainable. There is a considerable research gap in addressing the aforementioned. Also, customers have become more knowledgeable and conscious about the environment and sustainable products in developing countries.
Description
This study's primary goal was to look into how perceived sustainability knowledge affected Nepali consumers' propensity for conscious consumerism. This study attempts to fill a research gap by investigating how various sustainability knowledge structures influence conscious consumption choices. Also, whereas earlier studies mostly concentrated on environmental knowledge, the goal of this study is to advance understanding of the
understudied field of social and economic knowledge.
Keywords
PERCEIVED SUSTAINABILITY KNOWLEDGE, KNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISM