PERCEIVED SUSTAINABILITY KNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISM

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dc.contributor.authorADHIKARI, SWASTI
dc.date.accessioned2023-11-07T06:20:04Z
dc.date.available2023-11-07T06:20:04Z
dc.date.issued2023-04
dc.descriptionThis study's primary goal was to look into how perceived sustainability knowledge affected Nepali consumers' propensity for conscious consumerism. This study attempts to fill a research gap by investigating how various sustainability knowledge structures influence conscious consumption choices. Also, whereas earlier studies mostly concentrated on environmental knowledge, the goal of this study is to advance understanding of the understudied field of social and economic knowledge.en_US
dc.description.abstractThe decision on whether to purchase a product or service is impacted by whether the attributes of a commodity or service fit into the consumer’s knowledge of what is sustainable. There is a considerable research gap in addressing the aforementioned. Also, customers have become more knowledgeable and conscious about the environment and sustainable products in developing countries.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/20521
dc.language.isoenen_US
dc.subjectPERCEIVED SUSTAINABILITY KNOWLEDGEen_US
dc.subjectKNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISMen_US
dc.titlePERCEIVED SUSTAINABILITY KNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISMen_US
dc.title.alternativePERCEIVED SUSTAINABILITY KNOWLEDGE AND PROPENSITYen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US
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