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Browsing Business Administration by Author "CHAUDHARY THARU, BIPLOV"
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Item USER-GENERATED CONTENTS (UGC) AND FOREIGN TOURISTS` DECISION TO VISIT NEPAL(2023-04) CHAUDHARY THARU, BIPLOVDue to lack of research in this field, its importance is not known among the Nepalese tourism marketers. The old and traditional marketing tool are not enough to promote Nepal as one of the best tourism destinations in the world. Hence, the specific purpose of this study is to ascertain the extent to which Perceived Trust and Attitude towards UGC impact foreign tourists` decision to visit Nepal.